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Notes on B2B marketing, events and content
Practical ideas from the work behind the pipeline: events that create business, content that earns senior attention and AI that saves time.
Events
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What An Event Needs To Turn Into Pipeline
Most B2B events are judged on attendance. Here is how to design one around the sales conversation so it creates real pipeline.
Writing For CIOs: What Senior Tech Buyers Expect From Content
Senior tech buyers read a lot and trust little. Principles for writing content that earns their attention.
Read article →A Practical Way To Use AI In A B2B Content Workflow
AI can make a content team faster, but only if you decide where it fits. A five-step approach for B2B marketers.
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