Success Stories
Strategy that turned into business outcomes
A look at some of the campaigns and projects where the plan met the pipeline.
Events · 2024
Business Development Events
Results at a glance
Challenge
We needed to generate high-quality leads quickly while also strengthening relationships between Sales teams and strategic prospects. Traditional digital campaigns weren’t delivering the level of engagement or trust required to accelerate pipeline.
Solution
Planned and executed two exclusive business dinners in 2024 for over 100 senior-level attendees. Coordinated guest lists, logistics, and pre/post-event nurture flows in close collaboration with Sales.
Result
Generated $1M+ in pipeline, 70+ MQLs and 30–40% close rates, including deals of $200K and $700K.
Content · 2024
Content Strategy at Scale
How it worked
Challenge
We wanted to increase our organic visibility and thought leadership authority across key industries and topics in EMEA.
Solution
Led the creation and publication of several blogposts in 2024, working with analysts and stakeholders to deliver high-value, insight-driven content aligned with SEO best practices.
Result
Achieved 60,000+ visits, significantly boosting website engagement and contributing to top-of-funnel lead generation.
AI campaign · 2024
GenAI Regional Campaign
How it worked
Challenge
We launched a global AI/GenAI campaign and needed strong regional activation in Europe to drive pipeline and thought leadership.
Solution
Co-led the campaign strategy and execution across EMEA, adapting global messaging to local needs, producing tailored content, and managing promotion channels.
Result
Booked over $100K in new business, proving the value of regional marketing alignment with global initiatives.
Webinars
Virtual Events Excellence
From signup to pipeline
About 1 in 10 registrants asked for more information.
Challenge
Our annual predictions’ webinar had to reinforce our leadership position, generate high engagement, and create actionable interest among decision-makers to feed into the sales pipeline.
Solution
Collaborated on the organization, planning and promotion: designed the virtual set, collaborated on content delivery, and managed all audience comms, including nurture and follow-up.
Result
Drove over 700 registrations, 70+ follow-up requests, and influenced pipeline worth $60K.
